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 From a strategic standpoint, the struggle against extremism and terrorism relies upon both soft power and hard power, the proverbial carrot or the stick. Soft power is non-coercive. It attempts to change and influence social and political opinion. It seeks diplomatic solutions. Its currency is culture, political values, and foreign policies. Hard power refers to modes of coercion, including economic sanctions and direct military confrontation. If hard power seeks to coerce, soft power seeks to co-opt.....